Dubai · Web development studio
A web developer in Dubai who builds the whole thing: site, store and the system behind it.
We write the code rather than configure a theme: custom Next.js websites, online stores on a headless WooCommerce engine, the CRM or internal system your team runs on, and the mobile app on top. One small team, a licensed Dubai company since 2020 rather than a freelancer, one fixed written price, and the code, the data and the domain in your name at handover.
- licensed Dubai studio, Business Bay
- Since 2020licensed Dubai studio, Business Bay
- code, data and domain in your name
- 100%code, data and domain in your name
- fixed, in writing, before work starts
- One pricefixed, in writing, before work starts
What we develop
Four kinds of build: two shipped for clients, two running inside our own SaaS. The links go to the case studies.
Custom websites, in code you own
Corporate and brand sites written in Next.js and hosted on Vercel, with a content editor your team uses without calling us. Axent Advertising runs one codebase across the UAE, Saudi Arabia and Qatar in English and Arabic, and replaced a WordPress setup to get there. XPRES Gifts is a bilingual brand site for an Ajman factory with its own custom admin.
Case studyAxent AdvertisingXPRES Gifts
Online stores
A custom storefront over a WooCommerce engine, so the catalogue, stock and orders live in an admin your team already understands while the front end is built for speed. Axent Gifts takes live payments through regional methods as well as cards, with a bilingual catalogue, order emails and a PDF invoice on every purchase. Phone Station, a two-branch retailer in Connecticut, runs the same way: a Next.js storefront and a guided trade-in flow over a WooCommerce back office, with the shipping logistics built on top.
Case studyAxent GiftsPhone Station
Custom systems: CRM, invoicing, operations
Software built around how the business actually runs: pipeline stages, invoicing, contracts and the integrations between them. Kawadr is our own multi-tenant SaaS for recruitment offices. Every office gets an isolated workspace with a stage-based CRM, invoicing and contract management, designed Arabic-first and run in production for paying subscribers.
Case studyKawadr
Mobile apps
iOS and Android apps built from one modern codebase alongside the web platform, so the phone and the desktop share the same data and logic. Kawadr, our own product, ships with a companion mobile app with push notifications so teams stay in sync on the move. The same pattern fits a customer app for a store or a field app for an operations team.
Case studyKawadr
Developer, designer or agency: who you actually need
The three are sold with the same words and priced very differently. A quick way to tell which one your project needs.
A web designer
What they do
Shapes the look and the layout: pages, type, colour, the feel of the brand on screen. Delivers designs, or builds them in a page-builder.
Right when
The site is a few static pages and someone else will code it, or a theme genuinely covers the job.
A web developer
What they do
Writes the site in code and owns what happens under it: speed, security, the database, the payment and CRM integrations, the Arabic layout.
Right when
The site has to do something: take payments, sync to a system, run in two languages, or carry a business that is growing.
A marketing agency
What they do
Runs campaigns, ads and content. The website is one line in a larger retainer; ask who writes the code.
Right when
Ongoing marketing matters more than the build itself.
Where we sit
Pula Media is the developer. We design as well, in the same small team, so the designer and the developer are never two suppliers blaming each other. What this page is not selling is a marketing retainer; it is selling the thing the campaigns send people to.
How a development project runs
Audit, then a fixed scope, then the build, then care. The order is the point: nobody quotes before measuring, and nothing is written in code before it is written on paper.
Audit
We measure what exists before anyone quotes: how fast it loads on a phone, where enquiries or orders are lost, what it connects to and who owns what. If you have nothing yet, this is the scoping conversation instead.
Fixed scope, one price
Pages or screens listed one by one, the languages, the integrations by name, and what you own at handover. One written price before work starts, and it does not move unless the scope does.
Build
Arabic and English built together on a staging link you can open any day, one review round, then launch. Speed is measured on an ordinary phone on mobile data before it goes live.
Care
After launch: hosting, monitoring, security updates applied rather than reported, and small changes each month. Monthly, no lock-in. The code is yours whether you stay or not.
The stack
The stack, in plain words
You do not need to know these names, but you should know why they were chosen.
Next.js and React
The framework the sites are written in. Pages are rendered on the server, so they load fast on a phone and Google reads the whole page rather than an empty shell. It is what Axent, XPRES and Kawadr run on.
Headless WooCommerce
For stores, WooCommerce keeps the catalogue, stock and orders in an admin your team already knows. We build the storefront separately and connect the two through the WooCommerce Store API, so you get the familiar back office without the theme.
Vercel and Cloudways
Next.js sites deploy to Vercel: every change is a versioned deployment you can roll back. WooCommerce runs on Cloudways managed hosting, where we are a Silver Agency Partner. Vercel projects and the domain are transferred to you; WooCommerce hosting sits in your Cloudways account or on ours under Care, your choice, and the choice is written into the scope.
Arabic-first RTL
Two layouts designed, not one mirrored. Arabic type chosen on its own merits, right-to-left navigation and forms, and numbers handled so they do not reverse mid-sentence. Kawadr was designed Arabic-first, with English second.
PostgreSQL, Prisma and Capacitor
For systems: a PostgreSQL database with a typed schema through Prisma, so data stays consistent as the product grows, and Capacitor to ship the same codebase as an iOS and Android app. This is Kawadr's stack in production.
Core Web Vitals
Google's three measures of loading, responsiveness and visual stability. We build to pass them on a mid-range phone and measure before and after launch, rather than quoting a score we never tested on your site.
Published prices
Published prices
from AED 12,000
A corporate site in code you own starts at AED 12,000 and an online store at AED 25,000, with the audit before and the care after included in both. Systems and apps are scoped on their own. Every project gets one fixed written price before work starts; we publish the floors so you know early whether we are the right fit.
We're a fit if
- Your site has to do something: take payments, run in Arabic and English, or connect to the system your team works in.
- You want the code, the data and the domain in your name, and a developer who is still reachable next year.
- You would rather have one written price than an hourly meter.
We're not a fit if
- You need a page-builder site and nobody will ever touch the code.
- You want a developer on an hourly rate to work through your own team's tickets.
- The launch date is next week and the content does not exist yet.
Live, in the browser
Things we have built and shipped.
Three of the builds above, in the browser. Each one links to its case study: what the client came with, what we did, and what it runs on.
Common questions
- How much does a web developer cost in Dubai?
- Our floors are AED 12,000 for a corporate site and AED 25,000 for an online store, with one fixed written price before work starts. For context, the Dubai pricing guides we track put a corporate site at AED 8,000–18,000 from a freelancer, 15,000–55,000 from a small studio and 43,000–108,000 from an established agency; an online store at 5,500–15,000, 15,000–50,000 and 40,000–110,000 in the same order; and a custom platform at 20,000–45,000, 50,000–120,000 and 120,000–300,000. Our corporate floor sits under the studio band because the scope is fixed and the team is small; it buys a site written in code, not a theme.
- Do you build in WordPress?
- New websites are written in Next.js, in code you own, without a theme or a page-builder. Stores run on WooCommerce as the engine, behind a custom storefront written in code: that is how Axent Gifts and Phone Station are built. The admin for products, stock and orders stays one your team already knows; the part the customer sees is ours. If a plain WordPress site is genuinely enough for what you need, we will say so rather than sell you a rebuild.
- Do we own the code?
- Yes. The repository and the database are yours, and the domain is registered in your name at launch. Hosting is either an account we open for you or, under Care, infrastructure we run; which one is written into the scope. There is no licence fee, no platform rent and nothing that stops another developer continuing after us.
- How long does a development project take?
- Stores and systems take longer than brochure sites because payments, integrations and data need testing. Our cost model puts a store at 6–12 weeks and a custom platform at 10–20 once the content is in hand; we plan a mid-sized corporate site in code at four to six weeks from content-ready. Your timeline is written into the scope next to the price, before we start.
- Do you work with clients in Abu Dhabi, Sharjah or outside the UAE?
- Yes. We have one studio, in Bay Square in Business Bay, and no other offices, so everything outside Dubai runs remotely: a staging URL you can open any day and a weekly call. We travel for the meetings that matter inside the UAE. Axent's platform serves the UAE, Saudi Arabia and Qatar, and Phone Station is a retailer in Connecticut, so distance is not new to us.
- Can you take over a site another developer built?
- Often, but we look first. We audit the code and the hosting and tell you honestly whether it is worth continuing or whether a rebuild costs less than repairing it. Axent Advertising came to us on WordPress and left it. Either way you get the answer in writing before you commit to anything.
“The design of my website was truly exceptional – elegant, well-organized, user-friendly, and professional. The company's service was courteous and flexible, with excellent communication and prompt responses. Everything I requested was executed with precision and care. Thank you for the outstanding work and excellent service.”
Tell a developer what it has to do.
Send us what the site, store or system needs to do. You get a written scope, one fixed price and a timeline, from the people who will write the code.
- We read it properly and reply within one business day.
- One founder-led team — brand, website, and software.
- A clear proposal: scope, timeline, and price.
Ready when you are
Tell us what you need. Get a real reply.
- 1Tell us what you're building
- 2Leave your name and a way to reach you
- 3Add any details — we take it from there
No obligation · reply within one business day
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