Stop running your business on spreadsheets and WhatsApp.
We build one system around the way your business already works. Every client, stage, contract and invoice sits in one place. The code, the database and the hosting are yours.
A 12-stage request tracker
Arabic-first, right-to-left
- Custom System, after a Blueprint
- From 55,000 AED
- Working days, from a complete intake
- 30
- The Blueprint first, deducted in full
- 4,500 AED
- Code, database and hosting
- Yours
Ten tools, or one system.
Most growing businesses do not have one software problem. They have ten small ones — a chat here, a sheet there, a quotation as a PDF in an email, an approval that only happens when you are free. Nothing is wrong with any single tool. The problem is that none of them know about each other.
How it runs today
- Excel
- Google Sheets
- PDF quotations
- Email threads
- Google Drive
- Manual reminders
- Paper contracts
- Customer records in three places
- Every approval through the owner
How it runs after
One connected system. One login.
Leads
Every enquiry lands in one place
CRM
You can see the stage of every client
Quotations
Sent from the system, not rebuilt in Word
Contracts
Signed digitally, stored against the client
Tasks
Who owes what, by when
Payments
The invoice, its status, and what is overdue
Customers
One record, one history
Follow-ups
The system remembers, not you
Reporting
One screen instead of an evening in Excel
Same information, entered once, visible to everyone who should see it and nobody who should not. This is not another subscription — it is one system, built around your workflow, and it belongs to you.
Not sure whether you need a custom system?
Find out where your operation is leaking time.
Answer 20 quick questions about how your team handles leads, clients, approvals, invoices and follow-ups. See where manual work, disconnected tools and repeated follow-up may be costing your team time.
Take the 90-second Operations AuditSee every client and the stage they are at.
Enquiries stop living in chats and in one person's memory. Each one enters the system with its stage, so the team can see what is waiting and on whom. This is the request list in Kawadr. Yours is built on your own steps.
Every request, filtered by stage
The invoice sits next to the client it belongs to.
Contract value, invoices, payments and what is still owed live in the same system as the client record. The month's summary is one screen, not an evening in Excel. This is the accounting screen in Kawadr. Yours tracks the figures your business runs on.
Invoicing inside the client system
The same system, in your pocket.
Your team is not always at a desk, and the system should not be either. A Custom System build is mobile-first, so it works in the browser on any phone. Kawadr's mobile app is built for iOS and Android from one codebase; a native app like that is not part of a Custom System. It is scoped in a Blueprint and quoted in writing.
Kawadr: iOS and Android, one codebase
The system we built, run and sell ourselves.
Kawadr is Pula Media's own software for recruitment offices, not a client project. Each office works in its own space, and the team that sells this service keeps Kawadr running in production for paying subscribers. The recording is taken from kawadr.app.
Kawadr
Our own product, not a client: a multi-tenant platform for recruitment offices, Arabic-first, on the web, with a mobile app built for iOS and Android.
Recorded from kawadr.app, the live site. No mockups. See how Kawadr was built
One system, built around your workflow, in 30 working days.
It starts with a paid Blueprint: three working days mapping how the work moves, ending in a written scope, the fixed price and the timeline. The Blueprint fee comes off the Custom System price. When it ships, the system is yours. You are not renting it per user, per month.
Custom System
Fixed after the Blueprint · 30 working days after scope
55,000 AED
Paid 40 / 30 / 30. Everything in the Brand + Website comes with it, from the brand to the CRM. Not included: mobile apps, regulatory certification, data migration beyond 1,000 records, and integrations not named at signature.
What the Custom System includes
- Everything in the Brand + Website: brand, bilingual copy, up to 10 pages and a CRM
- One custom application layer, scoped in writing before the start: a client portal, a booking engine, an internal dashboard or a document workflow
- Up to 3 integrations, such as calendar, payments, accounting and WhatsApp Business
- Workflow automation
- Role-based access, so each person sees only their own scope
- Code, database and hosting in your name, with the repository handed over
- An admin training session
- 60 days of support after launch
Start here
Blueprint · 4,500 AED · 3 working days
We do not quote a 30-day build from a phone call. In the Blueprint we map your workflow with the people who run it and write the Custom System scope: the application layer, the integrations and the roles, with the fixed price and the timeline. It is paid upfront and deducted in full from the Custom System price.
Not sure yet? Take the free operations auditHow we build a system
The Blueprint
3 working days
We sit with your team and trace how the work moves today: the steps, the handoffs and the places it stalls. Then we write the scope, the fixed price and the timeline.
Design the system
Screens and data shaped around your workflow, not a template, so the software is obvious to use.
Build in real code
A modern stack, written for you. The code is yours, not rented from a platform.
Integrate
Up to three integrations, named at signature, such as calendar, payments, accounting or WhatsApp Business, so it all works as one.
Launch and support
We roll it out, train your admins and support the system for 60 days after launch.
3 working days for the Blueprint, then 30 working days to live, counted from a complete intake
AI where it actually improves the workflow.
We do not sell AI. We build systems — and in some of them a model is simply the best available way to do one specific job: read a document, sort an enquiry, summarise a conversation, draft a first version.
We put it in when it removes real work, and we leave it out when it does not. If it cannot be measured against the manual step it replaces, it does not belong in your system.
Lead qualification
New enquiries are read, sorted and routed before anyone opens them.
Document data extraction
Passports, invoices and forms become fields in the system instead of being retyped.
Conversation summaries
A long thread becomes three lines and a next action on the client's record.
Proposal drafting
A first draft assembled from the client's own record, for a person to approve.
Internal knowledge assistant
Your team asks a question and gets your policy, not a guess from the internet.
Customer support assistance
Suggested replies drawn from your own history, sent by your own team.
Automated follow-up
The system writes the chase message, at the right time, in your tone.
Business data analysis
Ask in plain language what changed last month, and get the answer from your own data.
Intelligent search
Find the contract by what it says, not by remembering the file name.
Workflow decision support
The system flags what needs attention first, and says why.
Every one of these is a feature inside your system, not a product you subscribe to. If a simple rule would do the same job, we write the rule.
System Capabilities
Depending on the project, your system can include:
Price and ownership
A price fixed in writing, and a system that is yours.
The Blueprint puts the scope, the price and the timeline in writing before any code. At launch we hand over the repository and the credentials. If we stopped working together tomorrow, the system would keep running.
- Scope, price and timeline in writing before any code
- Code, database and hosting in your name
- It keeps running without us
Build a system if
- Three or more people need the same information.
- The same client details get typed into more than one place.
- Work lives in a spreadsheet only one person understands.
- Quotations, contracts and invoices are built by hand for every job.
- Nothing moves until you approve it from your phone.
- You have outgrown an off-the-shelf tool, or bent one to fit.
Do not build one yet if
- You are one or two people and the spreadsheet still fits.
- A standard tool would do the job as it is. We will say so and set it up instead.
- The process changes every week and nobody can describe it yet.
- You need an app in the App Store or Google Play. That is scoped on its own, in a Blueprint.
- You want the cheapest quote, not the system that removes the work.
Common questions
How is this different from buying a CRM subscription?
A subscription gives you someone else's process and asks you to fit into it — forever, per user, per month. We build around the way you already work, and the system is yours: the code, the database, the hosting. If we stopped working together tomorrow, it would keep running.
How long does a custom system take to build?
A Custom System is live in 30 working days, counted from the working day after the intake is complete. Before that comes a Blueprint of 3 working days that writes the scope, so the date is fixed in writing before we start. A Custom System covers one application layer, such as a client portal or an internal dashboard, and the Blueprint decides which one comes first.
What does a custom system cost?
A Custom System is 55,000 AED, one fixed price, paid 40 / 30 / 30. It starts with a paid Blueprint, 4,500 AED over 3 working days, which is deducted in full from that price. The Blueprint settles what the price covers: the application layer, up to three integrations named at signature, and the roles that use it. Mobile apps, regulatory certification and data migration beyond 1,000 records are outside it.
We run on WhatsApp and Excel and it works. Why change?
Because it works until it does not, and the failure is quiet: a quotation nobody sent, a renewal nobody saw, a client history that lives in one person's phone. The honest test is the twenty-point operations audit on this site. If almost none of it is true of you, keep your spreadsheet — we will tell you so.
Do you put AI in it?
Only where it removes work we can point at: reading documents, sorting enquiries, summarising long threads, drafting a first version for a person to approve. If a simple rule would do the same job, we write the rule.
Who owns the system and the data?
You do. The code is yours, the database is yours, and it is hosted on infrastructure in your name. We hand over the repository and the credentials at launch, and you can take it to another developer whenever you want.
Can the system work in Arabic?
Yes, and not as a translation layer. Kawadr — the platform we built, operate and sell ourselves — was designed Arabic-first, with right-to-left as the primary layout, including the mobile app. We build bilingual systems the same way.
Not just a website, the system your business runs on.
Tell us where the manual work is. If a system is the answer, the next step is a Blueprint. If it is not, we will say so.
- Custom System: from 55,000 AED, 30 working days after scope
- Starts with a 4,500 AED Blueprint, deducted in full
- Code, database and hosting in your name
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