Axent Advertising
Corporate gifting across three Gulf markets, in two languages.
- Services
- Brand Strategy, Website Design, Web Development
- Built with
- Next.js, Custom CMS, Vercel
- Status
- Live
The problem
Axent needed one presence that could speak to three different Gulf markets and audiences without maintaining three separate websites, in both English and Arabic, and without depending on a developer for every content change.
What we built
- Brand and messaging direction
- Three localized country experiences
- English and Arabic (RTL) throughout
- Custom content management dashboard
The result
Axent now runs one presence across three Gulf markets from a single codebase, in English and Arabic, and the team changes content without calling a developer.
- One codebase serving the UAE, Saudi Arabia and Qatar
- Visitors routed to their own country experience automatically
- Full right-to-left Arabic, designed rather than translated
- A custom content editor the client's own team uses
- Replaced a WordPress setup, with no developer needed for content changes
How we built it, step by step
- Structured the site around per-country experiences (UAE, Saudi Arabia, Qatar) sharing one design system, with automatic geo routing.
- Designed the interface bilingual from the ground up, with full right-to-left support for Arabic rather than a bolted-on translation.
- Built a custom in-house content editor so the team can update copy, imagery, and offers themselves.
- Replaced the previous WordPress setup with a faster, more maintainable stack.
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