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Axent Advertising · Case study

Corporate gifting across three Gulf markets, in two languages.

A multi-country platform for the UAE, Saudi Arabia, and Qatar, fully bilingual with a custom content editor the team manages in-house.

Visit axentadv.com
Axent Advertising corporate website on desktop

The challenge

Axent needed one presence that could speak to three different Gulf markets and audiences without maintaining three separate websites, in both English and Arabic, and without depending on a developer for every content change.

Services

  • Brand Strategy
  • Website Design
  • Web Development

Built with

  • Next.js
  • Custom CMS
  • Vercel

What we did

Structured the site around per-country experiences (UAE, Saudi Arabia, Qatar) sharing one design system, with automatic geo routing.

Designed the interface bilingual from the ground up, with full right-to-left support for Arabic rather than a bolted-on translation.

Built a custom in-house content editor so the team can update copy, imagery, and offers themselves.

Replaced the previous WordPress setup with a faster, more maintainable stack.

What we delivered

Brand and messaging direction
Three localized country experiences
English and Arabic (RTL) throughout
Custom content management dashboard

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